8 TikTok Content Ideas for Marketers

TikTok customers embody all demographics and seemingly all pursuits. The app has greater than a billion month-to-month customers who spend greater than 90 minutes a day on the app, opening it eight occasions, in accordance with Enterprise of Apps.

Savvy entrepreneurs can capitalize on this chance with content material tailor-made to TikTok’s options and strengths. Partaking viewers throughout the first few seconds of a video is essential to success, as is experimenting with codecs that attraction to your viewers.

Listed below are eight techniques to attempt.

TikTok concepts for merchants

Present, do not promote. Create tutorials, recipes, and ideas that showcase your merchandise in actual life. The CEO of Oath, a well being meals service provider, demonstrated a recipe utilizing feta cheese.

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Accomplice with creators. Sixty-five % of TikTok customers say they depend on opinions and creator suggestions to make shopping for choices, in accordance with TikTok. Retailers can use TikTok Talent Manager Portal to contact and negotiate with these creators.

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Faucet into area of interest communities. TikTok customers create communities round subjects; two of the preferred are #BookTok and #CleanTok. Discover a neighborhood that matches your product line and create content material for that area of interest. Here’s a #CleanTok instance.

Sync with communities – resembling cleansing – that relate to your merchandise.

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Leverage hashtags with buy intent. TikTok customers additionally generate helpful hashtags for product promotion. Examples embody #TikTokMadeMeBuyIt, #MustHaves, #TreatYourself, #ShopWithMe, and #GetReadyWithMe. Manufacturers resembling Tarte Cosmetics offer now product units primarily based on trending objects.

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Use trending audio. Spotify’s prime songs usually come from TikTok, which proves the ability of the platform. Syncing your movies and transitions to a trending music can drive extra viewers, as can lip-syncing with trending audio.

Lip syncing with trending audio can appeal to viewers.

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Replicating a stylish format. It is one other straightforward solution to profit from the most recent content material tendencies, this time with a visible format. TikTok”Tendenciesis a helpful (and free) discovery instrument for locating what’s well-liked.

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React to trending content material. TikTok Duo And Point split-screen instruments permit customers to create one video alongside one other. It is a handy solution to benefit from trending content material. It is best to react to manufacturers and creators and you should definitely credit score them.

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Strive a listing. The ever-popular listing format can embody ideas, do’s and don’ts, product suggestions, and extra. Strive mentioning the final merchandise in the beginning of the video to entice customers to observe till the tip.

Lists can embody ideas, do’s and don’ts, and product suggestions.