Amazon's B2B Marketplace Dominates - Ecommerce Practice

The pandemic has spurred vital progress in e-commerce, together with B2B marketplaces. Complete world business-to-business spending is many instances better than shopper spending, however on-line transactions signify a considerably decrease share of e-commerce than shopper purchases. Thus, there are numerous potentialities for enlargement.

Amazon Statistics

In accordance with Digital Commerce 360, there are practically 500 US-based B2B marketplaces, with Amazon accounting for a lot of the gross sales. Almost one in three transactions on US B2B marketplaces takes place on Amazon Company.

Launched as Amazon Provide in 2012, it was rebranded in 2016 as Amazon Enterprise. It entered the European market in 2016 in Germany, adopted by the UK in 2017. It now additionally operates in France, Italy, Spain, India and Japan. India is Amazon Enterprise’s second largest market after the USA, regardless of the closure of a wholesale grocery distribution heart (Amazon Distribution) on the finish of 2022.

Amazon Enterprise generated roughly $35 billion worldwide in gross merchandise worth in 2022, up from $25 billion in 2020, encompassing direct gross sales and people from third-party sellers. Third-party retailers generate greater than half of Amazon Enterprise’s income. Standard options for sellers embody the flexibility to create customized pricing for various enterprise prospects and the flexibility to arrange recurring orders.

Standard Amazon Enterprise Merchandise

In accordance with Statistica, the highest product classes for Amazon Enterprise in 2020 had been as follows.

Upkeep, restore and operations

  • Provides for manufacturing equipment. Valves, motors, gears, bearings, electronics, machine oil and different lubricants.
  • Safety gear. Helmets, headlamps, masks, respirators, earplugs, vests and boots.
  • Cleansing provides. Disposable gloves, liquids and powders, disinfectant sprays, buckets, mops and brooms.
  • Laboratory provides. Beakers, take a look at tubes, syringes and scales.

Workplace provides

  • Workplace furnishings. Desks, chairs and whiteboards.
  • Laptop merchandise. Community units, printers, initiatives and laptops.
  • Breakroom objects. Snacks and drinks.

Automotive provides

  • Automotive instruments. Wrenches, spanners, rolling jacks and multimeters.
  • Automotive electronics. Adapters, windshield mounts, tire inflator and headrest mounts.
  • Upkeep of the automobile. Wiper blades, motor oil and cleansing sprays.
  • Automobile equipment. Windshield covers, flooring mats and seat cushions.

New options for consumers

Amazon is making its Enterprise Prime Duo function – beforehand $69 a yr – free for Amazon Enterprise prospects who’re additionally Amazon Prime members. Enterprise Prime Duo is an Amazon Enterprise subscription that mixes purchasing instruments and entry to business-only pricing on choose objects, plus free enterprise delivery.

Advantages embody (i) free one- and two-day delivery on thousands and thousands of things, (ii) free same-day delivery on eligible merchandise in 90 US metro areas, and (iii) perception analytics with survey instruments.

Prime members can join Enterprise Prime Duo by making a free Amazon Enterprise account with a unique e-mail deal with than their Amazon account and verifying their enterprise standing. They will then hyperlink their Prime subscription to their new Amazon Enterprise account.

Present Amazon Enterprise prospects can entry the free Enterprise Prime Duo once they hyperlink their private Amazon account with an energetic Prime subscription to their Amazon Enterprise account. Amazon will refund current Enterprise Prime Duo members the rest of their annual pay as you go subscription, with the refund calculated based mostly on the months since their final renewal.


In its efforts to increase e-commerce choices, Walmart has largely adopted what Amazon is doing efficiently. In September 2022, Walmart soft-launched Walmart Enterprise, a B2B market. In January this yr, after tweaking {the marketplace} based mostly on person suggestions, Walmart introduced that it provided over 100,000 objects, specializing in workplace provides, furnishings, meals and electronics. Retailers should apply to promote on Walmart Enterprise, and the verification course of will be prolonged.

To compete with Amazon Prime Duo, Walmart is providing Walmart Enterprise+ enterprise prospects for $98 a yr. Members get free delivery with no minimal order, free delivery from shops with a minimal buy of $35, spend analytics, and a couple of% rewards with a minimal buy of $250.

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By moh

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