Formula 1 launch: AlphaTauri reveals a new look for the 2023 season

AlphaTauri change into the fourth group to unveil their new search for the 2023 season, with AT04 sporting purple to mark their partnership with new sponsor PKR Orlen; F1 rookie Nyck de Vries joins Yuki Tsunoda as group look to enhance on final season’s disappointing ninth place

AlphaTauri unveiled its new livery for the 2023 Components 1 season at a glitzy launch in New York.

Their AT04 automotive has an identical look to its predecessor, with the primary change being the addition of purple, notably on the rear wing, to mirror their partnership with new sponsor PKN Orlen.

Saturday’s livery reveal passed off in Manhattan alongside AlphaTauri Trend’s launch of its Fall/Winter 2023 assortment, coinciding with New York Trend Week.

“As we all know, Components 1 has had an enormous enhance in reputation resulting from Netflix and social media over the previous few years,” stated AlphaTauri Workforce Principal Franz Tost.

“It’s due to this fact extraordinarily necessary that we proceed to develop on this market, which is why I’m delighted that we have been capable of launch our 2023 livery right here right this moment in New York to point out our appreciation to the American public.”

The Pink Bull sister group will likely be hoping to bounce again from a disappointing 2022 marketing campaign, which noticed them end ninth within the Constructors’ Championship.

The Italian group are welcoming F1 rookie Nyck de Vries for 2023, following Pierre Gasly’s departure to Alpine, whereas Yuki Tsunoda stays with the group for his third season within the sport.

“I had quite a lot of enjoyable this week in New York and it was additionally nice to attend the occasion right here right this moment, it is such a cool backdrop for the style assortment and our new 2023 livery,” stated Tsunoda.

“The traditional Scuderia AlphaTauri colours look nice subsequent to the brand new garments and I can not wait to strive each this season!”

De Vries lastly bought his probability in F1 after biding his time as Mercedes reserve driver, and in addition gave his thumbs as much as the group’s new search for 2023.

“I beloved attending my first occasion as a Scuderia AlphaTauri driver, the chance to symbolize the model at New York Trend Week was extraordinarily particular for me and actually confirmed me what the model,” De Vries stated.

“The livery seems to be nice, and you’ll see how the fashionable A/W assortment impressed it, so I can not wait to see it on monitor.”

AlphaTauri has but to substantiate when the AT04 will make its first look on the monitor, with a shakedown scheduled earlier than the beginning of pre-season testing in Bahrain on February 23.

Pre-season testing is all reside on Sky Sports activities F1 from February 23-25, as is each Components 1 follow, qualifying and race. The season opener is the Bahrain Grand Prix on March 5.

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The twists of F1 are again. Benefit from the trip reside on Sky Sports activities. The season begins on March 3!

How AlphaTauri plans to enhance after a disappointing 2022

AlphaTauri suffered a vastly disappointing 2022, scoring simply 35 factors within the Constructors’ Championship as they completed second to final, a major drop from sixth place a season earlier.

Workforce technical director Jody Egginton insists they’ve used classes from the failed AT03 to create a extra aggressive challenger this time round.

“We realized rather a lot from the AT03 throughout its improvement and far of what we realized has been integrated into the overall setup of the AT04 to deal with a few of the weaknesses we recognized on the automotive. final yr,” Egginton stated.

“Merely put, we have been a bit missing in downforce in comparison with our predominant rivals and there was a possibility for mass discount.”

In the meantime, group principal Tost expects a tighter discipline in 2023 to profit AlphaTauri.

“I believe the entire peloton will likely be rather a lot nearer collectively,” he stated. “In fact, the large three groups nonetheless have a bonus when it comes to their infrastructure, on the personnel facet, however I’m fairly satisfied that in 2023 the vehicles will likely be far more balanced.

“Additionally, whereas (Max) Verstappen received the championship fairly early in final season, I do not count on any driver to have such an enormous benefit this yr and win so quickly. I believe it can change into a combat that till the tip of the season. That is what the followers, the spectators and all of us need to see.”

What’s new on vehicles for 2023?

Whereas there will not be a rule overhaul for subsequent yr like there was for 2022, there are refined rule and automotive adjustments that groups can make the most of.

Most noticeable is a better trip peak. It is mainly lifting the vehicles increased off the bottom to assist cut back the bouncing “porpoising” phenomenon that has plagued groups – notably Mercedes – in 2022.

That is finished by elevating the sting off the bottom and the throat, whereas the sting of the diffuser has additionally been stiffened. There may be additionally an extra sensor to successfully monitor porpoising.

Though these are primarily for security causes and will initially value the groups time resulting from stiffer floor, it might additionally cut back the sector with increased trip peak which might have been key for the Pink vehicles Bull and Ferrari 2023.

Different adjustments to the vehicles relate to the banning of designs comparable to Aston Martin’s rear wing and Mercedes’ entrance wing from 2023, and different security additions.

The roll bars, for instance, have been strengthened following Zhou’s dramatic crash at Silverstone final yr.